BEIJING, Dec. 19, 2023 /PRNewswire/ -- Cheer Holding, Inc. (NASDAQ: CHR) ("Cheer Holding" or the "Company"), a leading provider of next-generation mobile internet infrastructure and platform services, is pleased to announce today a comprehensive upgrade to its CHEERS Video platform (the "platform"), which is now designated for discerning users seeking a premium lifestyle experience.

Through an exhaustive eight-month process and culminated in a brand new version, the platform has undergone a paradigm shift in its underlying structure, technological framework, UI interface, and all functional modules. The result is an immersive and user-centric experience, with enhanced visibility and seamless accessibility to a multitude of features. By aligning with users' visual and operational preferences, the redesigned layout structure provides an intuitive and gratifying journey, elevating user satisfaction to unprecedented levels.

With its rebranding as CHEERS Lifestyle Architect, the platform seamlessly blends professionally generated content (PGC), user-generated content (UGC), and original generated content (OGC) to a curated selection of top-tier lifestyle-related content for consumers. The platform now fosters a vibrant and interactive content community that revolves around the core principles of "interaction, inspiration, and sharing." By catering to individual real-life scenarios, the product, design, technology research, and content operation teams have meticulously reimagined and optimized the platform's layout and functionality. This holistic upgrade not only introduces a host of innovative features but also empowers users to explore their unique home consumption stages, facilitating personalized content recommendations that resonate on a profound level. Through ingenious content guidance, IP development, and seamless service integration, CHEERS Life Architect empowers users to define their own distinct lifestyle, embrace their authentic selves, and indulge in the delights of a beautiful home.

The platform extends its influence to encompass an array of vertical markets, and serves as a catalyst for innovation and development within the broader homeware industry, facilitating the provision of highly personalized and convenient services that cater to the evolving needs of modern consumers.